1 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, n=2,711 holiday shoppers 18+ who shopped in previous 48 hours.
2 Google/Ipsos, Canada, “Shopping Tracker,” April–June 2018, Online survey, n=2,735 Canadian adults 18+ who shopped in the past two days, response based on top 3 box 7-point scale.
3 Google Data, Canada, July–Dec. 2015 vs. July–Dec. 2017.
4 Google/Ipsos, “Shopping Tracker,” Oct.–Dec. 2017, Canada, Online survey, n=3,618 online Canadians 13+ who shopped in the past two days.
5 Google/Ipsos, “Fall Shopping”, Aug.–Sept. 2017, Canada, Online survey, n=1,158 Canadians 18+ in-store purchasers.
6 Google/Ipsos, “Omnichannel Holiday Study,” Nov. 2017–Jan. 2018, Canada, n=543 holiday shoppers who visited a store in the past 48 hours.
