As marketers we have to connect the information we provide across screens, channels, and formats. And search intent, particularly on mobile, is where to start. By anticipating people’s needs, you can ensure you’re meeting people in their micro-moments with relevant and useful information.

Check out the infographics below to see how people meet their needs in I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments based on this research. Included are the categories where these micro-moments most often occurred, how often they occurred on mobile, and how and when they influenced purchase activity.