The mobile opportunity is still largely untapped in Canada. Having a mobile-optimized site and investing in mobile ads is not enough—sites are underdeveloped and experiences aren’t up to what people expect. The solution starts with rethinking your customer’s entire experience with mobile in mind. When you put the user at the centre of everything you do, you can solve bigger problems for people and find ways to meet their needs in each moment.

To help you deliver on what Canadians expect, we asked consumers what is most important on mobile. They told us they want brands to deliver convenience, helpful solutions, and fast answers.

Convenience: Provide what people want, when they want it

Start by thinking about what your customers might need in any given moment and how to get it to them quicker. How can you reduce steps, clicks, and redirects?

In some cases, it’s about reducing physical steps. If Canadians know what kind of book, light fixture, or sunglasses they need, for example, most don’t want to have to stop by the store to see if it’s available. Sixty-six percent of consumers expect to see online what stores nearby have the item they want in stock.¹